Occupational Employment and Wages, May 2014

13-1161 Market Research Analysts and Marketing Specialists

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.


National estimates for this occupation
Industry profile for this occupation
Geographic profile for this occupation

National estimates for this occupation: Top

Employment estimate and mean wage estimates for this occupation:

Employment (1) Employment
RSE (3)
Mean hourly
wage
Mean annual
wage (2)
Wage RSE (3)
468,160 0.7 % $33.03 $68,700 0.4 %

Percentile wage estimates for this occupation:

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $16.09 $21.32 $29.47 $41.43 $56.13
Annual Wage (2) $33,460 $44,350 $61,290 $86,170 $116,740


Industry profile for this occupation: Top

Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.

Industries with the highest levels of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management, Scientific, and Technical Consulting Services 48,820 4.02 $32.03 $66,620
Management of Companies and Enterprises 42,500 1.93 $36.03 $74,930
Computer Systems Design and Related Services 26,000 1.47 $37.20 $77,370
Advertising, Public Relations, and Related Services 21,850 4.62 $33.38 $69,430
Other Professional, Scientific, and Technical Services 18,470 2.92 $31.90 $66,350

Industries with the highest concentration of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 21,850 4.62 $33.38 $69,430
Management, Scientific, and Technical Consulting Services 48,820 4.02 $32.03 $66,620
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 810 3.47 $30.79 $64,030
Software Publishers 9,090 2.99 $43.60 $90,690
Other Information Services 6,160 2.96 $35.34 $73,520

Top paying industries for this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Aerospace Product and Parts Manufacturing 1,260 0.26 $51.84 $107,830
Semiconductor and Other Electronic Component Manufacturing 2,470 0.66 $48.45 $100,780
Support Activities for Mining 310 0.07 $48.17 $100,200
Computer and Peripheral Equipment Manufacturing 2,970 1.88 $47.50 $98,810
Motor Vehicle Manufacturing 160 0.09 $46.35 $96,400


Geographic profile for this occupation: Top

States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.




States with the highest employment level in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 74,780 4.95 1.43 $38.03 $79,110
New York 43,550 4.94 1.43 $35.52 $73,870
Texas 27,070 2.41 0.70 $35.02 $72,840
Pennsylvania 23,300 4.12 1.19 $32.02 $66,610
Ohio 19,290 3.71 1.07 $30.42 $63,270



States with the highest concentration of jobs and location quotients in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
District of Columbia 6,570 9.73 2.81 $35.97 $74,810
Massachusetts 17,220 5.18 1.50 $35.09 $72,980
Colorado 12,040 5.09 1.47 $37.48 $77,970
Washington 14,640 5.05 1.46 $37.78 $78,580
California 74,780 4.95 1.43 $38.03 $79,110



Top paying States for this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 74,780 4.95 1.43 $38.03 $79,110
Washington 14,640 5.05 1.46 $37.78 $78,580
Colorado 12,040 5.09 1.47 $37.48 $77,970
Delaware 1,820 4.30 1.24 $37.32 $77,620
District of Columbia 6,570 9.73 2.81 $35.97 $74,810




Metropolitan areas with the highest employment level in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-White Plains-Wayne, NY-NJ Metropolitan Division 34,520 6.40 1.85 $37.16 $77,290
Los Angeles-Long Beach-Glendale, CA Metropolitan Division 19,840 4.89 1.41 $34.92 $72,630
Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division 16,460 6.92 2.00 $36.53 $75,990
Chicago-Joliet-Naperville, IL Metropolitan Division 13,420 3.58 1.03 $31.69 $65,910
Boston-Cambridge-Quincy, MA NECTA Division 12,500 6.96 2.01 $35.58 $74,010
Atlanta-Sandy Springs-Marietta, GA 12,410 5.20 1.50 $31.15 $64,780
San Francisco-San Mateo-Redwood City, CA Metropolitan Division 11,620 10.70 3.09 $43.32 $90,100
Seattle-Bellevue-Everett, WA Metropolitan Division 11,590 7.77 2.24 $40.44 $84,110
Philadelphia, PA Metropolitan Division 11,020 5.92 1.71 $35.20 $73,220
Minneapolis-St. Paul-Bloomington, MN-WI 10,330 5.66 1.63 $33.12 $68,890