Occupational Employment and Wages, May 2012

11-2021 Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.


National estimates for this occupation
Industry profile for this occupation
Geographic profile for this occupation

National estimates for this occupation: Top

Employment estimate and mean wage estimates for this occupation:

Employment (1) Employment
RSE (3)
Mean hourly
wage
Mean annual
wage (2)
Wage RSE (3)
171,430 0.8 % $62.44 $129,870 0.4 %

Percentile wage estimates for this occupation:

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $30.12 $41.22 $57.44 $77.31 (5)
Annual Wage (2) $62,650 $85,740 $119,480 $160,810 (5)


Industry profile for this occupation: Top

Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.

Industries with the highest levels of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management of Companies and Enterprises 28,140 1.40 $64.75 $134,680
Management, Scientific, and Technical Consulting Services 8,420 0.77 $64.80 $134,780
Computer Systems Design and Related Services 8,390 0.53 $70.94 $147,560
Software Publishers 5,730 2.02 $70.45 $146,540
Insurance Carriers 5,520 0.48 $61.16 $127,200

Industries with the highest concentration of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Software Publishers 5,730 2.02 $70.45 $146,540
Management of Companies and Enterprises 28,140 1.40 $64.75 $134,680
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 290 1.21 $61.28 $127,460
Tobacco Manufacturing 160 1.19 $63.24 $131,540
Other Information Services 1,720 1.01 $73.68 $153,250

Top paying industries for this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Other Financial Investment Activities 1,820 0.51 $82.45 $171,500
Oil and Gas Extraction 540 0.30 $82.32 $171,230
Securities and Commodity Contracts Intermediation and Brokerage 2,550 0.56 $79.17 $164,680
Securities and Commodity Exchanges (8) (8) $77.74 $161,690
Scientific Research and Development Services 2,970 0.47 $77.31 $160,800


Geographic profile for this occupation: Top

States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.





States with the highest employment level in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 28,260 1.98 1.50 $70.79 $147,240
New York 10,960 1.28 0.97 $80.99 $168,460
Texas 10,690 1.01 0.77 $62.18 $129,330
Illinois 9,250 1.64 1.25 $53.07 $110,390
New Jersey 8,780 2.32 1.76 $72.12 $150,000




States with the highest concentration of jobs and location quotients in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Connecticut 5,190 3.20 2.43 $62.78 $130,590
Minnesota 7,500 2.84 2.16 $59.27 $123,270
District of Columbia 1,710 2.62 1.99 $72.25 $150,280
New Jersey 8,780 2.32 1.76 $72.12 $150,000
Massachusetts 7,390 2.31 1.76 $66.34 $137,980




Top paying States for this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York 10,960 1.28 0.97 $80.99 $168,460
District of Columbia 1,710 2.62 1.99 $72.25 $150,280
New Jersey 8,780 2.32 1.76 $72.12 $150,000
Delaware 810 2.00 1.52 $70.85 $147,370
California 28,260 1.98 1.50 $70.79 $147,240





Metropolitan areas with the highest employment level in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-White Plains-Wayne, NY-NJ Metropolitan Division 11,000 2.13 1.62 $82.16 $170,900
Los Angeles-Long Beach-Glendale, CA Metropolitan Division 7,620 1.97 1.50 $64.52 $134,190
Chicago-Joliet-Naperville, IL Metropolitan Division 6,920 1.90 1.44 $53.15 $110,540
Minneapolis-St. Paul-Bloomington, MN-WI 6,600 3.77 2.87 $60.67 $126,200
Boston-Cambridge-Quincy, MA NECTA Division 5,110 2.99 2.27 $68.30 $142,060
Seattle-Bellevue-Everett, WA Metropolitan Division 4,960 3.52 2.67 $65.23 $135,680
Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division 4,660 1.99 1.51 $73.49 $152,860
San Jose-Sunnyvale-Santa Clara, CA 4,330 4.82 3.66 $83.71 $174,120
Atlanta-Sandy Springs-Marietta, GA 4,170 1.84 1.40 $61.36 $127,620
San Francisco-San Mateo-Redwood City, CA Metropolitan Division 3,930 3.93 2.99 $82.54 $171,670




Metropolitan areas with the highest concentration of jobs and location quotients in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Bridgeport-Stamford-Norwalk, CT 2,510 6.04 4.59 $70.18 $145,970
San Jose-Sunnyvale-Santa Clara, CA 4,330 4.82 3.66 $83.71 $174,120
San Francisco-San Mateo-Redwood City, CA Metropolitan Division 3,930 3.93 2.99 $82.54 $171,670
Columbus, IN 170 3.83 2.91 $49.89 $103,770
Minneapolis-St. Paul-Bloomington, MN-WI 6,600 3.77 2.87 $60.67 $126,200
Seattle-Bellevue-Everett, WA Metropolitan Division 4,960 3.52 2.67 $65.23 $135,680
Portsmouth, NH-ME 190 3.47 2.63 $53.20 $110,670
Lowell-Billerica-Chelmsford, MA-NH NECTA Division 400 3.41 2.59 $71.22 $148,130
Nashua, NH-MA NECTA Division 420 3.20 2.43 $65.34 $135,900
Boston-Cambridge-Quincy, MA NECTA Division 5,110 2.99 2.27 $68.30 $142,060