Occupational Employment and Wages, May 2012

11-2011 Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.


National estimates for this occupation
Industry profile for this occupation
Geographic profile for this occupation

National estimates for this occupation: Top

Employment estimate and mean wage estimates for this occupation:

Employment (1) Employment
RSE (3)
Mean hourly
wage
Mean annual
wage (2)
Wage RSE (3)
28,420 2.3 % $51.47 $107,060 1.2 %

Percentile wage estimates for this occupation:

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $20.80 $29.24 $42.59 $65.35 (5)
Annual Wage (2) $43,270 $60,820 $88,590 $135,930 (5)


Industry profile for this occupation: Top

Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.

Industries with the highest levels of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 8,610 2.00 $64.54 $134,250
Management of Companies and Enterprises 2,670 0.13 $51.30 $106,710
Newspaper, Periodical, Book, and Directory Publishers 1,740 0.38 $44.47 $92,500
Radio and Television Broadcasting 1,460 0.68 $44.96 $93,510
Business, Professional, Labor, Political, and Similar Organizations 870 0.21 $47.54 $98,890

Industries with the highest concentration of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Advertising, Public Relations, and Related Services 8,610 2.00 $64.54 $134,250
Radio and Television Broadcasting 1,460 0.68 $44.96 $93,510
Newspaper, Periodical, Book, and Directory Publishers 1,740 0.38 $44.47 $92,500
Sound Recording Industries 50 0.29 $62.69 $130,400
Electronic Shopping and Mail-Order Houses 690 0.25 $46.15 $96,000

Top paying industries for this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Other Support Services 30 0.01 $69.88 $145,360
Computer Systems Design and Related Services 200 0.01 $68.24 $141,940
Wired Telecommunications Carriers 130 0.02 $66.99 $139,330
Nondepository Credit Intermediation 60 0.01 $64.60 $134,360
Advertising, Public Relations, and Related Services 8,610 2.00 $64.54 $134,250


Geographic profile for this occupation: Top

States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.





States with the highest employment level in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York 4,310 0.50 2.31 $68.78 $143,060
California 3,880 0.27 1.25 $56.97 $118,510
Illinois 2,680 0.48 2.18 $52.96 $110,170
Texas 1,310 0.12 0.57 $40.06 $83,330
Georgia 1,130 0.30 1.36 $46.27 $96,240




States with the highest concentration of jobs and location quotients in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York 4,310 0.50 2.31 $68.78 $143,060
Illinois 2,680 0.48 2.18 $52.96 $110,170
District of Columbia 260 0.40 1.83 $50.98 $106,040
Connecticut 520 0.32 1.48 $56.37 $117,250
Minnesota 830 0.31 1.44 $51.69 $107,520




Top paying States for this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York 4,310 0.50 2.31 $68.78 $143,060
Delaware (8) (8) (8) $63.19 $131,430
Colorado 250 0.11 0.52 $62.88 $130,790
New Jersey 660 0.17 0.80 $62.85 $130,730
Pennsylvania 790 0.14 0.64 $62.29 $129,560





Metropolitan areas with the highest employment level in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-White Plains-Wayne, NY-NJ Metropolitan Division 3,930 0.76 3.50 $70.79 $147,250
Chicago-Joliet-Naperville, IL Metropolitan Division 2,250 0.62 2.84 $55.06 $114,520
Los Angeles-Long Beach-Glendale, CA Metropolitan Division 1,480 0.38 1.75 $66.37 $138,040
Minneapolis-St. Paul-Bloomington, MN-WI 720 0.41 1.88 $53.32 $110,910
San Francisco-San Mateo-Redwood City, CA Metropolitan Division 600 0.60 2.75 $58.30 $121,260
Boston-Cambridge-Quincy, MA NECTA Division 600 0.35 1.60 $59.91 $124,610
Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division 460 0.20 0.90 $50.13 $104,270
Seattle-Bellevue-Everett, WA Metropolitan Division 450 0.32 1.48 $54.03 $112,370
Phoenix-Mesa-Glendale, AZ 410 0.24 1.09 $36.81 $76,570
Santa Ana-Anaheim-Irvine, CA Metropolitan Division 400 0.29 1.31 $49.98 $103,960




Metropolitan areas with the highest concentration of jobs and location quotients in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-White Plains-Wayne, NY-NJ Metropolitan Division 3,930 0.76 3.50 $70.79 $147,250
Chicago-Joliet-Naperville, IL Metropolitan Division 2,250 0.62 2.84 $55.06 $114,520
San Francisco-San Mateo-Redwood City, CA Metropolitan Division 600 0.60 2.75 $58.30 $121,260
Bridgeport-Stamford-Norwalk, CT 230 0.55 2.53 $72.77 $151,360
Lincoln, NE 90 0.55 2.51 $33.31 $69,290
Manchester, NH 50 0.54 2.49 $35.26 $73,330
Jackson, MS 130 0.51 2.35 $29.88 $62,150
Nashville-Davidson--Murfreesboro--Franklin, TN 370 0.50 2.27 $36.86 $76,680
Gulfport-Biloxi, MS 50 0.48 2.22 $30.49 $63,430
Minneapolis-St. Paul-Bloomington, MN-WI 720 0.41 1.88 $53.32 $110,910




Top paying metropolitan areas for this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Boulder, CO 40 0.24 1.12 $93.99 $195,500
Philadelphia, PA Metropolitan Division 380 0.21 0.96 $78.63 $163,550
Bridgeport-Stamford-Norwalk, CT 230 0.55 2.53 $72.77 $151,360
New York-White Plains-Wayne, NY-NJ Metropolitan Division 3,930 0.76 3.50 $70.79 $147,250
Wilmington, DE-MD-NJ Metropolitan Division 60 0.20 0.91 $66.87 $139,090
Newark-Union, NJ-PA Metropolitan Division 250 0.26 1.20 $66.82 $138,980
Los Angeles-Long Beach-Glendale, CA Metropolitan Division 1,480 0.38 1.75 $66.37 $138,040
Buffalo-Niagara Falls, NY 40 0.08 0.37 $63.30 $131,670
Edison-New Brunswick, NJ Metropolitan Division 190 0.19 0.89 $62.27 $129,530
Santa Barbara-Santa Maria-Goleta, CA 30 0.18 0.85 $60.47 $125,780

Nonmetropolitan areas with the highest employment in this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Southeastern Oklahoma nonmetropolitan area 50 0.28 1.27 $28.82 $59,950
Eastern Tennessee nonmetropolitan area 40 0.27 1.26 $26.82 $55,790
Kansas nonmetropolitan area 40 0.10 0.46 $30.27 $62,970
Western Central North Carolina nonmetropolitan area 30 0.14 0.63 $52.22 $108,610
Northeast Mississippi nonmetropolitan area 30 0.16 0.71 $29.98 $62,360

Nonmetropolitan areas with the highest concentration of jobs and location quotients in this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Southeastern Oklahoma nonmetropolitan area 50 0.28 1.27 $28.82 $59,950
Northeastern Oklahoma nonmetropolitan area 30 0.28 1.30 $35.62 $74,080
Eastern Tennessee nonmetropolitan area 40 0.27 1.26 $26.82 $55,790
Northeast Mississippi nonmetropolitan area 30 0.16 0.71 $29.98 $62,360
Western Central North Carolina nonmetropolitan area 30 0.14 0.63 $52.22 $108,610

Top paying nonmetropolitan areas for this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Western Central North Carolina nonmetropolitan area 30 0.14 0.63 $52.22 $108,610
Other New Hampshire nonmetropolitan area (8) (8) (8) $39.52 $82,190
Southeast Minnesota nonmetropolitan area (8) (8) (8) $38.55 $80,180
Northeastern Oklahoma nonmetropolitan area 30 0.28 1.30 $35.62 $74,080
Kansas nonmetropolitan area 40 0.10 0.46 $30.27 $62,970


About May 2012 National, State, Metropolitan, and Nonmetropolitan Area Occupational Employment and Wage Estimates

These estimates are calculated with data collected from employers in all industry sectors, all metropolitan and nonmetropolitan areas, and all states and the District of Columbia. The top employment and wage figures are provided above. The complete list is available in the downloadable XLS files.

The percentile wage estimate is the value of a wage below which a certain percent of workers fall. The median wage is the 50th percentile wage estimate--50 percent of workers earn less than the median and 50 percent of workers earn more than the median. More about percentile wages.


(1) Estimates for detailed occupations do not sum to the totals because the totals include occupations not shown separately. Estimates do not include self-employed workers.

(2) Annual wages have been calculated by multiplying the hourly mean wage by a "year-round, full-time" hours figure of 2,080 hours; for those occupations where there is not an hourly mean wage published, the annual wage has been directly calculated from the reported survey data.

(3) The relative standard error (RSE) is a measure of the reliability of a survey statistic. The smaller the relative standard error, the more precise the estimate.

(5) This wage is equal to or greater than $90.00 per hour or $187,199 per year.

(8) Estimate not released.

(9) The location quotient is the ratio of the area concentration of occupational employment to the national average concentration. A location quotient greater than one indicates the occupation has a higher share of employment than average, and a location quotient less than one indicates the occupation is less prevalent in the area than average.


Other OES estimates and related information:

May 2012 National Occupational Employment and Wage Estimates

May 2012 State Occupational Employment and Wage Estimates

May 2012 Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates

May 2012 National Industry-Specific Occupational Employment and Wage Estimates

May 2012 Occupation Profiles

Technical Notes

 

Last Modified Date: March 29, 2013