Occupational Employment and Wages, May 2011

13-1161 Market Research Analysts and Marketing Specialists*

* This occupation has the same title, but not necessarily the same content, as the 2010 SOC occupation

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

National estimates for this occupation
Industry profile for this occupation
Geographic profile for this occupation

National estimates for this occupation: Top

Employment estimate and mean wage estimates for this occupation:

Employment (1) Employment
RSE (3) 		Mean hourly
wage		 Mean annual
wage (2) 		Wage RSE (3)
318,190 0.8 % $32.27 $67,130 0.5 %

Percentile wage estimates for this occupation:

Percentile 10% 25% 50%
(Median) 		75% 90%
Hourly Wage $16.10 $21.12 $28.97 $40.71 $54.12
Annual Wage (2) $33,490 $43,930 $60,250 $84,690 $112,560

Industry profile for this occupation: Top

Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.

Industries with the highest levels of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management, Scientific, and Technical Consulting Services 34,500 3.27 $31.80 $66,130
Management of Companies and Enterprises 28,780 1.51 $34.25 $71,240
Computer Systems Design and Related Services 15,720 1.05 $36.93 $76,820
Other Professional, Scientific, and Technical Services 14,670 2.47 $32.87 $68,360
Advertising, Public Relations, and Related Services 13,720 3.27 $32.56 $67,720

Industries with the highest concentration of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 880 3.60 $29.05 $60,420
Advertising, Public Relations, and Related Services 13,720 3.27 $32.56 $67,720
Management, Scientific, and Technical Consulting Services 34,500 3.27 $31.80 $66,130
Other Professional, Scientific, and Technical Services 14,670 2.47 $32.87 $68,360
Software Publishers 6,140 2.32 $42.64 $88,690

Top paying industries for this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Motor Vehicle Manufacturing 170 0.11 $47.75 $99,320
Semiconductor and Other Electronic Component Manufacturing 2,060 0.54 $45.20 $94,010
Computer and Peripheral Equipment Manufacturing 1,260 0.80 $44.64 $92,840
Federal Executive Branch (OES Designation) 820 0.04 $44.00 $91,520
Postal Service 160 0.03 $43.74 $90,970

Geographic profile for this occupation: Top

States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.





States with the highest employment level in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 51,350 3.66 1.47 $36.42 $75,760
New York 32,180 3.82 1.54 $34.88 $72,540
Pennsylvania 17,800 3.21 1.29 $29.86 $62,110
Texas 17,730 1.72 0.69 $32.28 $67,140
Ohio 14,000 2.81 1.13 $29.43 $61,210




States with the highest concentration of jobs and location quotients in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
District of Columbia 5,440 8.45 3.40 $34.15 $71,020
Delaware 1,990 4.93 1.99 $38.98 $81,070
Massachusetts 12,260 3.88 1.57 $34.36 $71,460
New York 32,180 3.82 1.54 $34.88 $72,540
Washington 9,960 3.66 1.48 $37.80 $78,620




Top paying States for this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Delaware 1,990 4.93 1.99 $38.98 $81,070
Washington 9,960 3.66 1.48 $37.80 $78,620
California 51,350 3.66 1.47 $36.42 $75,760
Oregon 2,680 1.69 0.68 $35.03 $72,860
New Jersey 11,010 2.92 1.18 $34.96 $72,720





Metropolitan areas with the highest employment level in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-White Plains-Wayne, NY-NJ Metropolitan Division 24,930 4.93 1.99 $36.27 $75,440
Los Angeles-Long Beach-Glendale, CA Metropolitan Division 13,480 3.53 1.42 $31.30 $65,100
Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division 12,030 5.21 2.10 $35.21 $73,240
Chicago-Joliet-Naperville, IL Metropolitan Division 9,460 2.64 1.06 $29.32 $60,990
Philadelphia, PA Metropolitan Division 8,230 4.53 1.83 $31.92 $66,390
Boston-Cambridge-Quincy, MA NECTA Division 8,110 4.84 1.95 $34.14 $71,020
Minneapolis-St. Paul-Bloomington, MN-WI 7,970 4.66 1.88 $33.55 $69,780
Seattle-Bellevue-Everett, WA Metropolitan Division 7,950 5.80 2.34 $40.13 $83,460
San Francisco-San Mateo-Redwood City, CA Metropolitan Division 7,800 8.12 3.28 $42.18 $87,740
Atlanta-Sandy Springs-Marietta, GA 6,850 3.07 1.24 $31.13 $64,760