Occupational Employment and Wages, May 2010

13-1161 Market Research Analysts and Marketing Specialists*

* This occupation has the same title, but not necessarily the same content, as the 2010 SOC occupation

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.


National estimates for this occupation
Industry profile for this occupation
Geographic profile for this occupation

National estimates for this occupation: Top

Employment estimate and mean wage estimates for this occupation:

Employment (1) Employment
RSE (3)
Mean hourly
wage
Mean annual
wage (2)
Wage RSE (3)
261,780 0.9 % $32.14 $66,850 0.6 %

Percentile wage estimates for this occupation:

Percentile 10% 25% 50%
(Median)
75% 90%
Hourly Wage $16.03 $21.08 $29.12 $40.59 $53.58
Annual Wage (2) $33,350 $43,840 $60,570 $84,430 $111,440


Industry profile for this occupation: Top

Industries with the highest published employment and wages for this occupation are provided. For a list of all industries with employment in this occupation, see the Create Customized Tables function.

Industries with the highest levels of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management, Scientific, and Technical Consulting Services 29,380 2.96 $31.93 $66,420
Management of Companies and Enterprises 22,720 1.19 $33.63 $69,950
Other Professional, Scientific, and Technical Services 13,840 2.39 $31.61 $65,750
Computer Systems Design and Related Services 12,140 0.84 $38.44 $79,960
Insurance Carriers 10,200 0.86 $31.93 $66,420

Industries with the highest concentration of employment in this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Management, Scientific, and Technical Consulting Services 29,380 2.96 $31.93 $66,420
Advertising, Public Relations, and Related Services 9,940 2.43 $31.29 $65,090
Other Professional, Scientific, and Technical Services 13,840 2.39 $31.61 $65,750
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 540 2.19 $27.86 $57,960
Software Publishers 5,090 2.01 $42.97 $89,370

Top paying industries for this occupation:

Industry Employment (1) Percent of industry employment Hourly mean wage Annual mean wage (2)
Personal Care Services (8) (8) $54.77 $113,920
Aerospace Product and Parts Manufacturing 890 0.18 $45.12 $93,850
Semiconductor and Other Electronic Component Manufacturing 1,410 0.39 $44.50 $92,560
Federal Executive Branch (OES Designation) 810 0.04 $44.07 $91,660
Computer and Peripheral Equipment Manufacturing 1,170 0.74 $43.58 $90,650


Geographic profile for this occupation: Top

States and areas with the highest published employment, location quotients, and wages for this occupation are provided. For a list of all areas with employment in this occupation, see the Create Customized Tables function.

States with the highest employment level in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
California 40,390 2.89 1.40 $35.72 $74,300
New York 26,700 3.20 1.55 $34.08 $70,890
Texas 16,090 1.60 0.77 $31.98 $66,520
Pennsylvania 15,070 2.75 1.34 $29.55 $61,470
Illinois 12,890 2.33 1.13 $29.17 $60,680




States with the highest concentration of jobs and location quotients in this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
District of Columbia 3,970 6.20 3.01 $36.07 $75,020
Delaware 1,720 4.33 2.10 $37.40 $77,780
Massachusetts 11,400 3.66 1.78 $34.53 $71,830
New York 26,700 3.20 1.55 $34.08 $70,890
Washington 8,520 3.16 1.54 $38.45 $79,970




Top paying States for this occupation:

State Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Oregon 1,880 1.20 0.58 $39.56 $82,290
Washington 8,520 3.16 1.54 $38.45 $79,970
Delaware 1,720 4.33 2.10 $37.40 $77,780
District of Columbia 3,970 6.20 3.01 $36.07 $75,020
California 40,390 2.89 1.40 $35.72 $74,300

Metropolitan areas with the highest employment level in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
New York-White Plains-Wayne, NY-NJ Metropolitan Division 20,120 4.04 1.96 $35.19 $73,180
Los Angeles-Long Beach-Glendale, CA Metropolitan Division 10,730 2.81 1.37 $30.64 $63,730
Chicago-Naperville-Joliet, IL Metropolitan Division 9,550 2.70 1.31 $29.75 $61,880
Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division 9,380 4.10 1.99 $35.92 $74,720
Boston-Cambridge-Quincy, MA NECTA Division 7,490 4.52 2.20 $34.36 $71,460
Minneapolis-St. Paul-Bloomington, MN-WI 7,060 4.21 2.04 $35.13 $73,060
Philadelphia, PA Metropolitan Division 7,020 3.89 1.89 $32.33 $67,240
Seattle-Bellevue-Everett, WA Metropolitan Division 6,850 5.09 2.47 $40.93 $85,140
San Francisco-San Mateo-Redwood City, CA Metropolitan Division 6,490 6.84 3.32 $42.40 $88,180
Atlanta-Sandy Springs-Marietta, GA 6,070 2.76 1.34 $30.09 $62,580




Metropolitan areas with the highest concentration of jobs and location quotients in this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Framingham, MA NECTA Division 1,140 7.39 3.59 $43.69 $90,870
San Francisco-San Mateo-Redwood City, CA Metropolitan Division 6,490 6.84 3.32 $42.40 $88,180
San Jose-Sunnyvale-Santa Clara, CA 4,860 5.67 2.75 $50.20 $104,410
Wilmington, DE-MD-NJ Metropolitan Division 1,670 5.31 2.58 $37.95 $78,930
Seattle-Bellevue-Everett, WA Metropolitan Division 6,850 5.09 2.47 $40.93 $85,140
Boston-Cambridge-Quincy, MA NECTA Division 7,490 4.52 2.20 $34.36 $71,460
Bethesda-Frederick-Gaithersburg, MD Metropolitan Division 2,420 4.40 2.13 $32.97 $68,590
Lowell-Billerica-Chelmsford, MA-NH NECTA Division 490 4.31 2.09 $36.84 $76,640
Minneapolis-St. Paul-Bloomington, MN-WI 7,060 4.21 2.04 $35.13 $73,060
Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division 9,380 4.10 1.99 $35.92 $74,720




Top paying metropolitan areas for this occupation:

Metropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
San Jose-Sunnyvale-Santa Clara, CA 4,860 5.67 2.75 $50.20 $104,410
Auburn-Opelika, AL 40 0.95 0.46 $44.83 $93,240
Framingham, MA NECTA Division 1,140 7.39 3.59 $43.69 $90,870
San Francisco-San Mateo-Redwood City, CA Metropolitan Division 6,490 6.84 3.32 $42.40 $88,180
Bridgeport-Stamford-Norwalk, CT 1,390 3.44 1.67 $42.20 $87,770
Portland-Vancouver-Beaverton, OR-WA 1,700 1.76 0.86 $41.87 $87,100
Kokomo, IN 40 1.06 0.52 $41.41 $86,130
Seattle-Bellevue-Everett, WA Metropolitan Division 6,850 5.09 2.47 $40.93 $85,140
Santa Rosa-Petaluma, CA 310 1.79 0.87 $38.95 $81,010
Corvallis, OR (8) (8) (8) $38.66 $80,410

Nonmetropolitan areas with the highest employment in this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
East Central Pennsylvania nonmetropolitan area 390 1.66 0.81 $23.35 $48,580
Kansas nonmetropolitan area 390 1.02 0.50 $24.38 $50,710
Western Central North Carolina nonmetropolitan area 320 1.34 0.65 $24.65 $51,280
Southern Vermont nonmetropolitan area 310 2.99 1.45 $26.44 $54,990
Far Western Pennsylvania nonmetropolitan area 270 1.66 0.81 $20.39 $42,400

Nonmetropolitan areas with the highest concentration of jobs and location quotients in this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
Southern Vermont nonmetropolitan area 310 2.99 1.45 $26.44 $54,990
Northern Vermont nonmetropolitan area 180 2.49 1.21 $26.88 $55,910
St. Mary's County, Maryland nonmetropolitan area 70 1.79 0.87 $39.75 $82,670
East Central Pennsylvania nonmetropolitan area 390 1.66 0.81 $23.35 $48,580
Far Western Pennsylvania nonmetropolitan area 270 1.66 0.81 $20.39 $42,400

Top paying nonmetropolitan areas for this occupation:

Nonmetropolitan area Employment (1) Employment per thousand jobs Location quotient (9) Hourly mean wage Annual mean wage (2)
St. Mary's County, Maryland nonmetropolitan area 70 1.79 0.87 $39.75 $82,670
Other New Hampshire nonmetropolitan area 130 1.37 0.67 $37.78 $78,590
South Florida nonmetropolitan area 30 0.32 0.16 $37.17 $77,310
Southwest Maine nonmetropolitan area 50 0.29 0.14 $33.49 $69,650
Northeast Alabama nonmetropolitan area 30 0.25 0.12 $33.12 $68,900


About May 2010 National, State, Metropolitan, and Nonmetropolitan Area Occupational Employment and Wage Estimates

These estimates are calculated with data collected from employers in all industry sectors, all metropolitan and nonmetropolitan areas, and all states and the District of Columbia. The top employment and wage figures are provided above. The complete list is available in the downloadable XLS files.

The percentile wage estimate is the value of a wage below which a certain percent of workers fall. The median wage is the 50th percentile wage estimate--50 percent of workers earn less than the median and 50 percent of workers earn more than the median. More about percentile wages.


(1) Estimates for detailed occupations do not sum to the totals because the totals include occupations not shown separately. Estimates do not include self-employed workers.

(2) Annual wages have been calculated by multiplying the hourly mean wage by a "year-round, full-time" hours figure of 2,080 hours; for those occupations where there is not an hourly mean wage published, the annual wage has been directly calculated from the reported survey data.

(3) The relative standard error (RSE) is a measure of the reliability of a survey statistic. The smaller the relative standard error, the more precise the estimate.

(8) Estimate not released.

(9) The location quotient is the ratio of the area concentration of occupational employment to the national average concentration. A location quotient greater than one indicates the occupation has a higher share of employment than average, and a location quotient less than one indicates the occupation is less prevalent in the area than average.


Other OES estimates and related information:

May 2010 National Occupational Employment and Wage Estimates

May 2010 State Occupational Employment and Wage Estimates

May 2010 Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates

May 2010 National Industry-Specific Occupational Employment and Wage Estimates

List of Occupations in SOC Code Number Order

List of Occupations in Alphabetical Order

Download May 2010 Occupational Employment and Wage Estimates in Zipped XLS files

Technical Notes

 

Last Modified Date: May 17, 2011